3-Day Capacity Building Workshop for Information Officers / Media Representatives

Dear Apllicant,

I am pleased to present this comprehensive training program designed to bridge critical skill gaps and empower participants with modern tools and techniques for effective information dissemination and brand positioning.

Workshop Objectives

The training will equip participants to:

• Master the art of storytelling to craft compelling narratives that resonate with diverse audiences.
• Develop practical skills in digital media management, including content strategy and platform analytics.
• Understand the principles of image making and brand alignment in both internal and external communications.
• Strengthen competencies in public relations, including stakeholder engagement, media handling, and crisis communication.
• Enhance their media presence, ensuring consistency, clarity, and confidence in public engagements.

Workshop Structure

• Duration: 3 Days — 1st to 2nd December 2025
• Arrival: 30th November 2025 by 3:00 PM
• Departure: 3rd December 2025
• Program of Events: To be made available at the venue
• Accommodation: All participants should endeavor to sign in upon arrival. Rooms will be assigned accordingly.
• Format: Interactive sessions, hands-on activities, group work, and expert presentations.
• Target Participants: Information Officers, Public Relations Officers, Communication Managers, and Media Aides.

Expected Outcomes

By the end of the workshop, participants will:

• Be equipped with storytelling tools for strategic communication.
• Be proficient in using digital platforms for official communication.
• Understand how to manage and project a positive organizational image.
• Be able to design and execute PR strategies aligned with institutional goals.
• Improve confidence and professionalism in media interactions.