Ghana threatens to shut down MultiChoice over DStv price hike dispute

Tensions have escalated between the Ghanaian government and South African pay-TV provider MultiChoice over DStv subscription prices, with authorities threatening to suspend the company’s broadcasting license.

In early August 2025, Ghana’s Ministry of Communications issued an ultimatum ordering MultiChoice to slash DStv prices by 30% before August 7 or face a shutdown, along with a daily fine of GHC 10,000 for non-compliance. Communications Minister Samuel Nartey George later announced that the company had agreed to lower prices after submitting comprehensive pricing data that compared bouquet costs, tax components, and rates across six African countries.

However, MultiChoice swiftly denied any agreement, saying in a statement that while it was willing to engage in discussions, it had not consented to a price reduction.

“We continue to engage with the Minister in a bid to find an amicable solution that is beneficial for all parties involved but does not jeopardise the viability of the DStv service… We wish to clarify that MultiChoice Group has not agreed to a price reduction,” the company stated.

In response, George accused MultiChoice of disrespecting Ghanaians and vowed to enforce regulatory action.

“If MultiChoice is not interested… in discussing a reduction in prices as they had indicated to me, we would proceed to effect the shutdown tomorrow as indicated. No company is above the law,” George wrote on X, directing Ghana’s National Communications Authority to carry out enforcement.

The standoff follows public outrage over MultiChoice’s 15% price hike in April despite a stronger cedi, with the government insisting that subscription fees in Ghana remain disproportionately high compared to other African markets.